Gen-Z FOOTBALL
HELPING ELITE FOOTBALLERS UNLOCK THEIR FULL POTENTIAL
WHY CHOOSE GEN-Z FOOTBALL?
unlock your full potential
At Gen-Z Football, we provide strategic career management, designed to enhance your talent, amplify your brand and empower you to confidently navigate your career in professional football.
Our purpose is to provide world-class player care to our clients. We have created an evidence-based culture using industry leading data analytics, and specialise in working with elite players, clubs and brands, delivering unrivalled results.
who are we?
YOUR BIGGEST CHAMPIONS
At GenZ Football, we’re more than just representatives—we’re your biggest advocates.
Our team comprises seasoned professionals with extensive experience in player recruitment, sports management and media. We pride ourselves on a player-centric approach, ensuring that your unique needs and ambitions are at the forefront of our strategy. As part of Gen-Z Sports & Media Group, we offer a holistic suite of services, bridging the worlds of sports and media to provide unparalleled opportunities.
With a network spanning clubs, brands, and media, we’re not just watching the game—we’re shaping it.
our Values:
equality
We believe every client should receive the same level of care, respect and attention from our team. Every player is on their own personal journey, and we understand growth and development takes time. We work with people from every walk of life, and all are given the same opportunity to unlock their potential.
empowerment
Empowerment is at the heart of everything we do — we believe young female athletes deserve to own their journey, on and off the pitch. By championing their voices and ambitions, we help break barriers in a male-dominated sport. Our role is to support, uplift, and amplify the next generation of young women footballers on their journey.
excellence
Excellence drives us — from securing top-tier club contracts to landing standout commercial deals, we’re focused on elite outcomes. We hold ourselves and our clients to the highest standards, because success on the pitch starts with excellence behind the scenes.
our clients:
we represent elite athletes
Our roster features some of the best young talent in the UK and Ireland, including players in the Barclays Women's Super League and Women's Championship in England, the Scottish Women's Premier League, and the Women's League of Ireland. At Gen-Z Football, we celebrate each player's unique journey and achievements, fostering a supportive community that inspires growth and excellence on and off the pitch.
WHAT WE DO:
YOU PLAY THE GAME. WE'LL HANDLE THE REST
1
AGENT
REPRESENTATION
We are FIFA Registered and FA Licensed Agents, experts in contract negotiation and have a track record of delivering exceptional results
2
commercial PARTNERSHIPS
We work closely with major brands, in order to deliver commercial opportunities to help you grow your off-pitch earnings
3
personal
branding
We help you grow your personal brand, generate social content and build authentic connections with your community
WHAT OUR PLAYERS SAY:
"WORKING WITH THEM HELPED ME REACH NEW LEVELS"
I have loved working with the team at Gen-Z Football. They have really helped me look to the future with my goals and ambitions, and I always appreciate the hard work that goes on behind the scenes. Andy and James are great at keeping up regular communication, are always there for a chat, and working with them has helped me reach new levels in my career.
Eve Anetts
Manchester City & England U19
"gen-z have had a fantastic impact on me as a player"
Since signing with Gen-Z Football at the end of 2023, I have had nothing but great opportunities presented to me on and off the pitch, including signing my first professional contract at Manchester City and signing with Nike. Gen-Z have had a fantastic impact on me as a player and have helped benefit my football career immensely! At Gen-Z you will always have a choice in how you want to do things. I have always felt supported and have loved working with this agency.
Poppy Pritchard
Manchester United & England U19
"They make the big deals happen"
Being with Gen-Z Football has benefited me in so many ways! Firstly, just providing me with the little things I need to help increase the way I perform on and off the pitch, which helped me win promotion in the 2022-23 season with Bristol City. They make the big deals happen, including my transfer to Chelsea, and most importantly they create a bond between the whole agency where both players and agents are supporting each other through it all!
Brooke Aspin
Chelsea & England U23
"i couldn't ask for better people in my corner"
Working with Gen-Z has been a game-changer for my career. From day one, they’ve been more than just agents; they’ve been strategists and advocates for my dreams. Playing for Manchester United is a massive honour, and having a team behind me that genuinely cares about my development both on and off the pitch makes all the difference. They’ve helped me navigate opportunities and challenges with confidence, ensuring I’m always focused and prepared. I feel supported, valued, and ready to take my game to the next level. I couldn’t ask for better people in my corner!
Evie Rabjohn
Manchester City & England U19
"ALL THE TOOLS I NEEDED TO HELP MY DEVELOPMENT"
Gen-Z Football have been massive for me so far in my professional career, both on and off the pitch. They’ve provided me with so many tools to help me succeed in the best way possible. They work incredibly hard to secure the best deals for all of their athletes, whether that is club contracts, sponsorships or commercial opportunities they always want to get the best for you. They’re constantly checking in with me and making sure I’m in the right place and have all the tools I need to best further my development, including nutrition, sleeping habits, psychological support, just anything a top athlete could need. I’m extremely grateful and happy to be working with them!
Freya Godfrey
Arsenal & England U23
TRUSTED BY LEADING Clubs & Brands
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